The popular sports betting website Paddy Power has just announced that they sponsoring the trip to Korea of the famous former NBA star Dennis Rodman. It’s a well-known fact that Dennis Rodman is a friend of the North Korean leader Kim Jong Un. The mission of this visit is to make sure that they are able to continue to push forward the basketball diplomacy.
The reason why Paddy Power sponsored this trip is to get their brand all over the press, especially since this is going to be a major event, since North Korea is a country with a specific behavior.
In return for the sponsorship, Dennis Rodman arrived in Pyongyang wearing a cap and a shirt with the Paddy Power brand. Paddy Power considers the former NBA basketball player to be a close friend and they have supported him through his continuous mission of using the basketball diplomacy to bring peace in the world.
After Dennis Rodman returns from the capital of North Korea, he will have a press conference in New York City. This is not the first time when the former NBA star is doing a trip sponsored by Paddy Power. A similar event happened quite recently when the new Pope was elected and the basketball player went to Vatican City. All this was done in order to promote the betting that is done one the election of the new pope.